Ragads has secured its first investor. Cf1 Telecom.com who have signed up to use 100 London cab drivers for an eight week period followed by another campaign for future products.
Consumer 1st Telecom, (CF1 Telecom) the telephone service provider for business and residential consumers in the UK and Ireland, which promises to cut call bills has signed up to an 8 week campaign using 100 London cab drivers to spread the word by wearing branded shirts.
"Each driver has three CF1 Telecom polo shirts branded on the collar, sleeve and back to be worn throughout the campaign and beyond. We pay each driver a fee every four weeks to wear the shirts as a walking talking driving advert if you like!" said David Love Director RagAds Ltd.
Bert Jukes, Managing Director of CF1 Telecom loved the new advertising idea immediately and hopes to increase the uptake of his customers over the campaign period in the London area.
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We are delighted that we have had a great response and have put up a four ball at Turnberry Golf and Leisure Resort including travel and accommodation.
It will be chosen at random from the registered drivers and will be announced at the end of February 2005.
Good Luck!!
To ensure cab drivers’ enthusiasm for advertisers, RagAds arranges incentives and competitions throughout the year.
The current campaigns are being supported by a London Cab Drivers’ prize draw for a "four ball" at Turnberry Golf and Leisure Resort.
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